Q&As

In many marketing efforts, execution is often where the plans fall apart and the real victories and defeats emerge.

Papa John’s pulled in 12,000 entries to its recent contest that asked entrants to create new pizza recipes. Three finalists each received $1,000 to market their pizzas, which began appearing on the regular Papa John’s menu yesterday

The U.S. Postal Service has asked the Postal Regulatory Commission to deny a motion to dismiss the USPS

Most ad agencies and clients want to create great advertising. Unfortunately, despite Clios and Superbowl polls, great advertising is often difficult

NO MATTER HOW YOU GRAB HOLD OF IT, iPhone 4 was good for Apple’s revenues. And the iPad hasn’t hurt either. The company posted a 61% year-over-year gain

Causes that fire up emotions in people can bring out the best in what promotional products can do. In October, about 4,000 people will walk in the Hartford

Putting a high-end premium in a cheap, no-frills package can defeat the whole purpose of a given campaign. Think about the context of the promotional

Moms, Hillshire Farms is throwing down the gauntlet and it kinda smells like ham. Before school gets back in session, the brand is calling on lunchbox-packing

When StarKist asked Grand Central Marketing to handle a vehicle tour over the summer to promote the healthy benefits of tuna, the agency chose an Airstream

When people get to certain stages of their time shuffling around in this mortal coil say, getting married or becoming parents they realize that life insurance