Q&As

E-mail creative is often considered an afterthought: Take what works on the Website, tweak it a bit for the inbox, and hit the

Branded merchandise agency Bensussen Deutsch & Associates, Inc. has hired John Rostas as COO

Kwikset: the residential door hardware company has launched the “LiveSmart” sweepstakes to show parents and homeowners how simple home security can be

Many traditional publishers struggle with what is a necessary evolution from retail publishing to direct marketing. Business models are changing, and monetizing games suddenly requires a different skill set than it did in the past

One of the classic question analysts ask businesses is whether they are primarily focused on building revenue or increasing margin. Too often, the answer is

The U.S. Postal Service reported a net loss of $3.5 billion for the third quarter compared with a net loss of $2.4 billion last year and said it foresees

Quad/Graphics Inc. will lay off an unspecified number of the approximately 2,200 employees working at five plants it expects to close this year.

In April, Knorr launched a contest for the Latina community that for the first time promised it would feature winning recipes on its labels. That day of reckoning has come

This week’s question: What effect is the U.S. Postal Service’s upcoming rate hike likely to have on business? Our current panel features Tom Colwell of Conrad Direct, Don Eaker of Wave Direct, Ed Krug of True North List Marketing, Michael Peterman of Veradata, Stefanie Pont of Pont Media Direct, Harold Pratt of Pratt Direct Inc., Kathy Tribel of Lawrence Direct Marketing Inc. and Michelle Volpe of Media Source Solutions. Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at larry.riggs@penton.com.)

Colloquy, a loyalty education and research firm, has named Jim Sullivan a partner.