Q&As

DIRECT MARKETING STOLE MY DINING ROOM TABLE. Or about half of it. For the past few months since May I’ve had the lazy habit of sorting my mail into magazines,

Most ad agencies and clients want to create great advertising. Unfortunately, despite Clios and Superbowl polls, great advertising is often difficult

Moms, Hillshire Farms is throwing down the gauntlet and it kinda smells like ham. Before school gets back in session, the brand is calling on lunchbox-packing

NO MATTER HOW YOU GRAB HOLD OF IT, iPhone 4 was good for Apple’s revenues. And the iPad hasn’t hurt either. The company posted a 61% year-over-year gain

Causes that fire up emotions in people can bring out the best in what promotional products can do. In October, about 4,000 people will walk in the Hartford

Putting a high-end premium in a cheap, no-frills package can defeat the whole purpose of a given campaign. Think about the context of the promotional

When StarKist asked Grand Central Marketing to handle a vehicle tour over the summer to promote the healthy benefits of tuna, the agency chose an Airstream

When people get to certain stages of their time shuffling around in this mortal coil say, getting married or becoming parents they realize that life insurance

Some metrics, such as open rates, get much more scrutiny than they arguably warrant (see E-mail Metrics That Matter, page 17). Others, though, are criminally

According to a Forrester survey, only 7 percent of U.S. consumers think the marketing e-mails they receive are relevant. And only 10% of direct mail pieces