Q&As

Deutsche Post has acquired online marketing platform Nugg.ad AG for an undisclosed sum.

Toyota has announced ten finalists in its Facebook contest to become the face of the “10 Years of Prius” anniversary celebration—and the hometown host of a big catered birthday party for the hybrid model

So Abercrombie & Fitch relaunches its highly suggestive catalog/magazine

When it comes to targeting Hispanic consumers, most online merchants take an approach that centers on simple translation of their Web site

Many CMOs don’t go beyond an annual customer satisfaction survey, brand study or something managed by their service/support teams. Taking this view is a mistake, and here’s why.

While direct-to-consumer sales among Urban Outfitters’ three brands jumped during its most recent quarter, a previously announced increase in catalog circulation may not have been the cause of the jump.

IBM will acquire Unica, a marketing software developer, for about $480 million.

Data Services Inc., a database marketing services company, has named Mark bridges senior director, international sales and business development.

Sports and entertainment marketing agency, Octagon, has hired two industry veterans to expand its events and hospitality services

Jamba Juice has launched its first professional sports league relationship, choosing the Women’s National Basketball Association to move forward its strategy to tie its brand to fitness and healthy nutrition