Q&As

Each year, as awareness of health and wellness increases, more and more marketers are seeking to leverage this psychological fresh start to promote
their brand as a simple solution for back to health

It’s a high-class, and at times bewitching, problem. Properly rewarding a customer who spends $200,000 a year could be as easy as a walk in the park

American Express: is offering its card members an exclusive night out, its first Fashion’s Night Out: The Show. The show was held yesterday in New York City and streamed live

La Quinta Inn & Suites is in the business of putting people up for a good night’s rest at any of its 800 mid-scale hotels

While consumers will always love watching video content on large panel high-definition displays, this method of content distribution is in a state of flux.

No longer do agencies consistently win business by wining and dining prospects. Instead, marketers complete a more accountable selection process based on past results and measurable successes.

Alterian, a direct marketing analytics firm, has acquired Intrepid, an international market research and social media analytics consultancy.

Harte-Hanks Inc. has bought Information Arts Ltd, a U.K.-based database marketing services company, for an undisclosed sum.

Life is full of second chances. You may try a restaurant more than once to determine how good their food is. You might see a movie by an actor who was once in a movie you hated. You might even go on a second date with someone even if the chemistry wasn’t there the first time out. So why wouldn’t you retest a file and give it a second chance?

The U.S. Postal Service reported a net loss of $764 million for July on revenue of $5.3 billion, according to preliminary reports filed with the Postal Regulatory Commission.