Q&As

Staples has extended its partnership for five more years with Parago, a provider of reward programs, as its primary incentives vendor

It

In the last few days, I’ve received direct mail pieces for cruises, retirement services and senior living products. I’ve also been served up Spanish-language web banners and local cable TV commercials. The problem is, I’m not retiring any time soon and I really don’t speak Spanish very well.

Mailer groups were pleased and felt vindicated with the Postal Regulatory Commission

DO track consumer trends and develop shopper insights. If you find that your core customers or your best prospects respond more enthusiastically to sweepstakes

Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe

HERE’S THE MILLION-DOLLAR QUESTION: how best do you reward shoppers spending upward of $1 million a year when their loyalty transcends traditional rewards?

You no doubt know the importance of slaving over your subject lines and headlines until you perfect your prose. But you may not be so conscientious when

La Quinta is in the business of putting people up for a good night’s rest at any of its 800 mid-scale hotels. It is also in the business of making sure

Abandoned-cart e-mail programs in which you send triggered e-mails to visitors who left your site without purchasing the items they’d placed in their