Q&As

In direct marketing, looks aren’t everything. A pretty package isn’t worth the paper it’s printed on if it doesn’t get results. And while much of direct

Retailer Target has launched a customizable beta version of the weekly deal flier it distributes to 100 million consumers in Sunday papers and to 1.2

It remains to be seen if the dozens of geo-social networks, from Foursquare and Gowalla on down, got a boost or a boot from the launch of Facebook Places

The lawn-care industry’s traditional prospecting methods might kindly be deemed convoluted. A potential supplier calls a lead and requests the opportunity

To reach a new market not familiar with its product, stand-up electronic vehicle maker T3 Motion mailed its first direct mail campaign this spring. The

HERE’S THE MILLION-DOLLAR QUESTION: how best do you reward shoppers spending upward of $1 million a year when their loyalty transcends traditional rewards?

You no doubt know the importance of slaving over your subject lines and headlines until you perfect your prose. But you may not be so conscientious when

La Quinta is in the business of putting people up for a good night’s rest at any of its 800 mid-scale hotels. It is also in the business of making sure

Abandoned-cart e-mail programs in which you send triggered e-mails to visitors who left your site without purchasing the items they’d placed in their

The element of surprise and delight is simply that surprise and delight. When a brand hands a customer something completely unexpected, it shows that