Q&As

Most companies select colors based on their brand attributes and the image they want to evoke in the target market. But what if your target market is located throughout the world? Colors have strong cultural connotations that may differ widely from one place to another.

IPacesetters, a call center operator, has acquired ARGI. ARGI offers audience development, lead generation and marketing technology.

The U.S. Postal Service has filed a brief with the U.S. Court of Appeals for the District of Columbia Circuit, the next step in its appeal of the Postal Regulatory Commission

Fala Direct Marketing

This week’s question: What’s the Outlook for Cooperative Databases?

For decades Digi-Key Corp. sold electronic components to engineers, tradesmen, and hobbyists via its encyclopedic print catalog exclusively, eschewing an outside sales force. The advent of ecommerce changed that, of course, as did the hiring of chief marketing officer Tony Harris.

Understanding the psychographics and technographics of your audience is paramount. What are their triggers and inhibitors

Integrating experiential marketing into any program requires multiple steps for success

Despite all the improving results of 2010, marketers have seen a persistent decline in average order value over the course of the year.

Now is when catalogers should cautiously increase their prospecting efforts. After all, as we emerge from the recession, those companies who continue marketing and mining for new buyers will be in a much better position to take advantage of the rebound.