Q&As

Players could interact in a virtual replica of the brand’s showroom at the Detroit Auto Show

Groupon’s decision to turn down Google’s $6 billion acquisition offer was one of the more interesting business stories of 2010. It certainly raised many eyebrows and got folks wondering if the giant e-coupon

This year marks Cabela’s 50th anniversary, and to celebrate, the outdoor-gear retailer has unleashed a sweepstakes offering its largest prize pool to date

Living up to its name, Wise Foods is following the wise old saying “If it ain’t broke, don’t fix it” when it comes to its sweepstakes strategy.

Never mind the dog: One animal-focused organization has generated a donation by cleaning up after its donors.

“People can change email addresses as easily as they change their socks,” says Debbie Swider, emarketing director at ASPCA, adding that the organization’s procedure for updating contact information isn’t as efficient as it could be.

As a result, the ASPCA saw an 18.5% churn rate within its email file, somewhat higher than the 17% standard for nonprofits, according to 2010 research from M+R Strategic Services and NTen.

A Southern California law firm specializing in business employment law has seen a 200% ROI from a search engine marketing effort designed to attract new clients.

Word of mouth is valuable only because of what causes it and because of what it drives. It’s time to move the conversation about conversation away

Consumer leads often come laden with enough information to make marketing easy. The process of identifying and qualifying business leads

Chevy is giving its old-style events some modern whizbang with a dose of augmented reality

Barbara Wells, senior vice president for Staples promotional products, talks about how the year is shaping up and the changes the industry is undergoing