Q&As

What do espadrilles and FarmVille have in common? Plenty, as far as Shoebuy.com is concerned. The online footwear retailer in November began giving away 50 Facebook Credits with each purchase, making it the first merchant to use them as a sales incentive.

Chief Marketer and NextMark offer you a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · …

Fifteen list management companies vastly improved the quality of their datacards during the fourth quarter, according to NextMark.

No one’s claiming that the third screen will be viewers’ first choice for video any time soon. But according to the latest quarterly report from mobile ad network Rhythm NewMedia

Kraft has just begun spreading word of a new partnership with Disney on Ice and its American Singles brand, a deal born of hard work and lessons learned over the past two years.

There is information in inaction, if marketers know how to analyze it: Segmenting and examining customers based on their activity and unused loyalty program currency can offer insight into communicating with them and building their value. It can also help stimulate redemption.

This is a double bonus: Not only do customers interact with the marketer, building affinity, but it helps with the books: Loyalty program points are often kept on corporate accounting sheets as liabilities.

What are the keys to looking at unused program currency? “The first question marketers should be asking is why their members are keeping the points,” says Jill Goldworn, president of The First Club, which offers low-point redemption alternatives for companies running loyalty schemes.

I just attended Citi’s 21st Annual Entertainment, Media and Telecommunications Conference in Phoenix, and a major topic among the financial analyst community is the potential impact of Facebook on Google

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What does the list industry see as its greatest competitive threat in 2011?

Dealing with a service bureau can be pretty scary. It involves a great deal of trust. Did they select the “right” names? Were a high percentage of the duplicates identified? How do you ever really know?

Agency staffing levels are on the rise, according to the most recent direct marketing employment survey from Bernhart Associates.