Q&As

The upside of the predictable things in life is that we don’t waste any brainpower worrying about them. The down side is … we don’t waste any brainpower paying attention to them

Postcard mailings have helped All-Star Auto Repair triple sales to prospects in the surrounding three-mile area.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.

Many direct marketers need to be more creative in the ways that they leverage their customer data. Sure, just about everyone uses customer data to make general decisions about whom to promote. Typically, this is done with either rules-based logic such as RFM Cells, or more formal statistics-based predictive models. However, this is just scratching the surface.

For many years, direct marketers have been wary of legislation that could restrict their use of data. Among the most recent potential developments are behavioral targeting or do-not-track proposals. These could curb marketers’ abilities to track consumer behavior and clicks online so they can send prospects highly targeted offers. Chief Marketer recently spoke with Jerry Cerasale, senior vice president of the Direct Marketing Association, for an outlook about this kind of legislation in the 112th Congress.

Chief Marketer and NextMark offer you a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · …

Chief Marketer recently talked with Bruce Henderson, group creative director/senior partner creative with Ogilvy&Mather Worldwide, New York, to get his thoughts on the current state of DM wordsmithing and why keeping search in mind should be job one for all copywriters.

If a new direct mail campaign from Keurig is successful, 2011 will see consumers moving at a slightly peppier pace

Credit card processing firm Commerce Payment System Inc. is planning to vastly up its postcard marketing efforts after strong results in 2010.

Progressive Enterprises and Affinity ID brought home both the gold award within the multichannel marketing category and the platinum award for general excellence at the NCDM 2010 Database Awards