Q&As
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Agencies
Four Tips for Structuring Employee Incentive Programs
Four tips to help companies structure effective incentive programs.
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Agencies
Prospecting on All Platforms: Chief Marketer’s 2012 Lead Gen Survey
Whether your brand sells to consumers or to other businesses, chances are you’re looking for leads in lots of new places.
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Agencies
2012 Trends To Watch in Games and Sweeps
What to watch this year in games, contests, and sweepstakes.
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Agencies
Smartphone Users Aim for Apps Over Mobile Web
If you’re torn between developing a mobile app or optimizing your Web site, consider what device users you’re targeting
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Agencies
Retargeting Outperformed General Sites in 2011
Evidence collected by solution provider MediaForge suggests that the effort is worth the extra cost.
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Agencies
How Web Tags Can Help You See What’s Really Working on Your Site and in PPC
Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.
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Agencies
Red Rose Stirs Sharing with Ecard Valentine Promotion
Red Rose Tea is stirring brand fans’ memories of shared times with friends in an ecard Valentine campaign.
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Agencies
The Best of the Best: Four Game Changing Ideas from IMA Winners
All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012
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Agencies
Marketers Help Consumers Stick to New Year’s Resolutions
Trying to get consumers to change their habits for the better is an annual first-quarter ritual