Q&As

7UP has formed a deal with Alianza de Futbol to launch the Sue

It is imperative to identify the B2B lead generation tactics that best connects with the best prospects early, helps optimize lead quality, and closes more deals.

Data allows GameStop’s in-store game advisors to address the 10 million participants in the PowerUp loyalty program individually.

Inserts drawing attention to one product that is a seasonal or perennial strong-seller can create interest in your brand and drive prospects to your website to make a purchase or request a catalog.

Online retailers like Honest.com are launching subscriptions and product discovery clubs as a way to boost engagement. Here’s six ways to help you deliver high-value to customers.

U.S. Bank is rewarding its most loyal check-card customers with

Walmart is partnering with “The Avengers” by debuting a game that melds the in-store experience with an augmented reality mobile app, called the “Super Hero Augmented Reality.”

Ecommerce shopping cart abandonment rates have jumped by nearly 20 percentage points — from the low-to-mid 50s to the low 70s — during the last two years. While a closer look reveals the facts probably aren’t as bad as the numbers indicate, they do represent a call for marketers to take a closer look at their checkout structure.

Shades of the Old Spice Guy! Sauza Blue Silver Tequila offers up a viral fireman who strips down, mixes a perfect margarita, and has an opinion about leggings vs. jeggings.

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Coupons Plus Discount Shoppers, fire chiefs from FireRescue magazine and Lombardi’s Health Product Buyers.