Q&As

More purchase decisions than ever before, 76%, are being made in stores. Here are five key findings to note when developing and implementing shopper programs: POPAI Study

At least one mailer group welcomed the U.S. Postal Service’s plan to reduce hours and services at rural post offices around the country.

Modern marketing databases are asked to do much more than they have in years past. Decision Software’s Jeff Fowler offers insight into designing and structuring platforms for maximum benefit.

When not used as merely a gimmick, QR codes can help B2B and B2C marketers increase the reach and ROI of integrated marketing campaigns.

Avery Dennison’s business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.

Alex Craddock, head of North American marketing for Visa, Inc., shares his thoughts on preparing to launch Visa

A trade association for hunting enthusiasts and gun manufacturers is helping states use direct and social media to promote hunting license renewals.

Fast moving developments in Indian retail hold promise for shopper marketing agencies like TracyLocke, which recently integrated its expertise with engagement and experiential marketing agency DDB Mudra Group.

Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople’s time is money.

Now may very well may be the time for marketers to take a look at this ethnic market