Q&As

A combination of Twitter and blogger outreach helped the Virginia Wine Board Marketing Office put the Old Dominion State into the wine conversation.

Mike’s Hard Lemonade is out with its national summer campaign,

Brands use social media to measure event activation and amplify the message.

Businesses that don’t incorporate service data into their customer records are losing money. Customers are willing to share their meaningful feedback that will improve products, resolve disputes, uncover errors and augment revenue.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:

· New list to market in past 7 days
· Exclusive to list manager
· Data card quality score 85 or higher on NextMark
· Data card publicly available online

Social media use is exploding among retailers. How are they using it?

The Direct Marketing Association’s (DMA) CEO Larry Kimmel is stepping down from his position. Linda A. Woolley, the organization’s executive vice president of Washington operations, will serve as acting CEO.

Carl

If you want to implement Enterprise Loyalty into your business, here are three things to consider.

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include The Wildlife Society, New Technology Early Adopters and Committee for Justice.