Q&As

2012 PRO Award Finalist: Grey Alliance for Canon USA and its “Project Imagin8ion” user-generated photo contest.

2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Focus Rally” promotion.

B2B prospects may wait longer and longer today before contacting a salesperson, but that doesn’t mean marketers should just sit back until customers come to them.

Having a silo mentality, ignoring the frequency of your communications, and underleveraging media partnerships are just a few of the mistakes made in B2B marketing.

Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.

Discount retailer Five Below gets points for speedy first delivery, but not all of their email [creative] decisions make complete [sense].

In a local slant on social, franchisee owners of the 1,200-plus Sears Hometown and Outlet stories launch a Facebook video contest centered on their communities.

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include New Jersey Monthly, Investors Observer and the Tribune Direct Vehicle Database.

Kimberly A. Whitler, an instructor at Indiana University who is studying chief marketing officers, takes exception to the “ultimate question” approach to measuring customer satisfaction.

StubHub, the world’s largest online ticket marketplace, has debuted Fan Rewards, a comprehensive free loyalty program that goes beyond the typical points program to include unique experiences.