Q&As

A variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels.

A lot of exhibitors bend over backwards to get the attention of attendees

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Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping season.

Consumers are becoming more hesitant to share personal information with marketers

A single channel marketing approach simply won’t cut it today. Here are key steps to move your business into a successful multichannel strategy.

Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.

CPGs examine their customer data more closely and push to apply their loyalty-program analytic standards to mass advertising.

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Stonewall Kitchen, Moving America Pre-Movers and the Business & Legal Resources Masterfile.