Q&As

Chief Marketer recently talked with Daniella Koren, president of healthcare relationship marketing firm DKI, to get her take on 2013 trends.

To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants.

A handwritten note from Boston PBS station WGBH catches our eye, with a “Downton Abbey” worthy sense of timing and propriety.

Arabic is one of the most underserved languages on top global websites around the world.

The role of billing within organizations is no longer just invoicing and accounts receivable, it’s impacting every aspect of the business, including the marketing department.

Tips and tricks from Maritz Loyalty Solutions to tune up your marketing programs with ramification.

No matter what your marketing segment or initiative, your database is the cornerstone of your overall program’s performance. Follow these tips to revamp your data wellness going into 2013

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

Planning to do more consumer marketing south of the border? No surprise, considering Mexico’s much improved economy.

The Comic Book Legal Defense put out a great mailer this holiday season, but one essential call to action was missing.