Q&As

Businesses are increasingly investing in tablets for employees instead of replacing existing…

To be relevant, brands need to add dimensions of time and context to their customer interactions.

The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.

7-Eleven’s approach in app development is what many retail marketers expect, to create utility for customers to find stores, use digital coupons and to serve promotions and special offers.

A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.

Lists featured this week include National Review and Coverking Package Inserts.

If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that.

Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer’s first quarterly strategy guide.

Utilizing original content is better than pushing out free content or leveraging content from content farms. Here’s why.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online   Builders from Builder […]