Q&As

Lists featured this week include FullBeauty.com and JSM 2013 Conference Attendees.

Customer loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers even though recent research from Forrester shows that 93% of companies have placed customer experience on their list of strategic priorities, with 28% claiming it as their top priority. Clearly brands understand the value of […]

Three forces in the market have come together to create a perfect storm that’s rendered traditional approaches to integrated marketing passé. Here’s what you need to know.

GPS has come a long way since it was first introduced as American military technology in 1973.

Lists featured this week include Tafford Uniforms PIP and Friends of Israel Disabled Veterans.

A recent webinar with Jay Baer of Convince and Convert and Greg Shove of SocialChorus highlighted three types of brand fans: 1) enthusiastic employees, 2) passionate customers and 3) social publishers.

Billy McCaffrey at WordStream makes a case that being No. 1 isn’t always the best when it comes to PPC ads.

The National Retail Federation estimates that nearly $9 billion was lost by merchants in returns fraud in 2012.

Congress has forced the USPS to delay its switch to 5-day mail delivery.

DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best practices in the education space and beyond.