Q&As

A new portal launched by data broker Acxiom gives consumers a chance and see just how much and exactly what personal information the company has amassed about them.

Dan Stasiewski (Kuno Creative) The world of marketing is filled with buzzwords that tend to have little meaning and distract from more important things. “Marketing automation,” “keyword rank,” “link building” and “humanize” are four terms that marketers should drop from their vocabulary.

Francois Bondiguel (Growmap) Companies spend plenty of money to get more customers, but not enough of them are investing enough resources to keep the customers they’ve already earned. Here are five steps to improve customer retention: get to know them, keep them happy, incentivize and reward loyal customers, provide great customer service, and offer helpful […]

Here are four ways you can break down internal and external silos by priming both the communication and execution channels.

First Lady Michelle Obama wants food manufacturers and the media to promote healthier foods to children.

Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?

Even in a digital world, don’t forget real face-to-face conversations when it comes to generating customer feedback.

Lists featured this week include Casual Living Magazine and Highlights Hello.

It’s uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.

It’s imperative that marketers find ways to “mobilize” their social strategies. These three tools may help.