Q&As

Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.

Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.

Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.

Lists featured this week include BookSpan, Sharper Image and Information Week.

This report from Experian Marketing Services identifies six deal-seeking consumer segments and offers up advice on how to effectively market to each group.

A fun illusions gallery set up in Grand Central Terminal helped the National Geographic Channel promote its latest series of “Brain Games.”

AT&T will no longer be a major sponsor of the once top-rated singing show “American Idol.”

How can brand marketers stay ahead of the curve when it comes to the mobile event craze? Here are five helpful tips to consider:

Lists featured include Chadwick’s/Metrostyle Masterfile, Country Gardens and Thompson Information.

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.