Q&As

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.

Lead scoring tech solutions scan databases for potential leads based on their specific purchase histories and the products you are selling, and aim find the best leads based on attributes specifically for your company.

For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.

Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.

Webinars have an image problem with B2C marketers—here’s why that needs to change.

The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.

Effective personalization takes testing out and knowing what data elements will motivate a customer or partner to take an action. This article offers 10 simple steps.

This author offers 20 ideas—taken in sum—for determining the ROI of events in addition to revenue.

Seventy-five percent of marketers like card-linked marketing and say that it could even replace staples like email, coupons and newspaper and TV ads.

Mogreet has put together 7 tips for amplifying text messages like be helpful when using location data..