Q&As

Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.

Here’s a case study on how Honda is marketing its 2015 Fit to the Gen Y generation.

Based on a January 2014 study, millennials are more likely in general to become loyalty members to companies in order to receive deals and rewards.

Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.

Thanks to iOS 8, f you’re an iOS developer, you’ll soon be building apps that feel a lot less like apps.

Lists featured this week include InsuranceNewsNet and Sarah Palin for Senate.

Real “Just In Time” messages are targeted quite carefully so they’re even more powerful than mobile and email.

A self-service format is part of Sephora’s marketing strategy to build a loyalty base of customers with its first store set to open in Australia in December.

The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.

Lists featured this week include Affordable Housing Finance Business Email and Progressive Grocer Enewsletter.