Q&As

This photo-sharing campaign runs for 8 weeks, each with a different theme, like “Take Summer by Swarm.”

Leveraging strong online content and creating killer calls to action are essential for marketers looking to make the most of their lead gen efforts.

Engagement should be instant for mobile campaigns in order to capture and convert leads.

Lists featured this week include Fragrance.net PIP and Get Motivated Seminars.

This new report from Urban Airship provides results on how and why targeted push texts work better than broadcast.

This new interview with Umang Shah, the new social/digital expert at Campbell Soup, offers tips for marketers among other interesting comments.

Keeping your data clean can not only improve marketing ROI—it can help the environment as well.

Here are five ways to improve engagement with fans during the FIFA World Cup.

So, why should the lovable, well-liked CMO pair up with the by the books, by the numbers, budget buzz-killing CFO?

The call for entries for PROMO’s Top Shops and Chief Marketer’s B2B Top Shops is now open.