Q&As

Lists featured this week include Barco Products and Uncommon Investor.

Here are four strategies that will help you develop the right multichannel mix for your brand.

Today’s marketing campaigns can’t just look good. They need to prove themselves with creative that leads to measurable results.

Lists featured this week include the American Liberty PAC Email and the Floriana accessories catalog blow-in.

Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.

Here’s four tips for making the most out of measurement in a multi-device world.

65% of executives responding to a new survey from gyro and The Fortune Group say that subjective factors that can’t be quantified make a difference when evaluating competing proposals.

Lists featured this week include the National Museum of Women in the Arts and SurvivalEmpire.com.

Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.

The Direct Marketing Association recently reported that said confidence in data driven marketing via digital channels is higher than ever, with some 78% of marketers saying it’s the path to new growth.