Q&As

Provoking frank discussions is not always easy. Here’s 21 questions to pose to the marketing team to open up the conversation and generate new ideas.

How quick a salesperson follows up on a lead can make all the difference.

Snapchat Stories might be a new vehicle for marketers to get communications in front of multiple millions of totally engaged viewers. Here’s a primer.

In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.

The Johnny Walker smart bottle is going to change the way Diageo markets the alcohol. The technology allows smartphone users to swipe to get messages.

Content curation is essential for marketers looking to feed their lead gen system and connect with customers and new prospects.

Brands are discovering that harnessing the power of the health conscious consumer requires some heavy lifting that does not stop with messaging and packaging.

How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?

List featured this week include Boston Home and Edmund Optics.

This article examines the top brands in the coffee category and why their rank in Brand Key’s Customer Loyalty Index has shifted.