Q&As

Getting the best right information out of your CRM system can improve your marketing mix across all channels.

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.

Disney is opening up a new front on one-to-one marketing with a comprehensive, personalized blitz to customers who have already booked a trip to its parks.

A more consistent brand experience, improved analytics and better content management are just of the benefits McGraw-Hill Education has seen from a revamped online presence across all divisions.

With “The Lego Movie” as a guiding light, dreams of branded movies are back on marketer’s story boards. What will we see next!

Lists featured this week include email files from Pet Industry Professionals Magazine Subscribers and Reader’s Digest.

There are benefits to both small and large sweepstakes prizes. Here, we look at the great debate through case studies and plenty of comments.

Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.

Marketing missteps can trip us up quicker than we think. Take some lessons on how NOT to get caught in a marketing nightmare.

Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons.