Q&As

This slide show goes into some detail to help us restart generating creative ideas and turn those concepts into reality.

Keith Weed is at the top of the marketing chain at Unilever managing 6,000 marketers. He gives us a behind-the-scenes look at the operations.

For many companies, having the marketing department be the social voice isn’t enough. Enter the social employee.

Pay Your Selfie CEO Michelle Smyth explains how selfie takers can earn cash by providing consumer insights and advertising opportunities to brands.

Working to keep loyalty members loyalty can be a real challenge. Is Walgreens on to something? It’s testing exercise wearables to reward customers?

This article is chocked full with research on marketing to Millennials and what some brands—Coca-Cola, Taco Bell, North Face, Under Armor—are doing to catch their attention.

When companies have so much data on their customers, why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn?

Lists featured this week include Design Toscano and IoT Today.

You can have the best webinar content in the world. But if you don’t drive registrations and conversions, you’ve failed.

In this Q&A, Lisa Boff talks about her main objective at GE, how to market the company as a “digital industrial company” to both businesses and consumers.