Q&As
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AgenciesGO AHEAD They’re ListeningIf a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is 
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AgenciesFoster & Gallagher Springs Up on the WebFoster & Gallagher, Peoria, IL, the megabig horticultural direct marketer, has been taking a slow approach to the Web, but made a major plunge in late 
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AgenciesMore Than PointsThere’s an old Washington, D.C. adage that an honest politician is one who, when bought, will stay bought. Were this true in the consumer arena, loyalty 
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AgenciesEDUCATION: Mercy Offers DM SpecialtyKnow someone who aspires to a DM career? If so, show them this: Mercy College, Dobbs Ferry, NY, is offering a direct marketing specialty, culminating 
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AgenciesAmerica’s BusinessFor as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We’ve become notorious for what the 
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AgenciesCONFERENCES: Alarms and ExcursionsOur plans when traveling to conferences are usually simple: Attend sessions, meet colleagues, send copy back to New York and sleep.At the Canadian Direct 
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AgenciesAw, Rats-Socks and Underwear!I’ve written in this space before about all the nifty, neat, sometimes useful but often downright odd stuff one brings back from conferences.Look around 
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AgenciesColdwater CreekIs there such a place as Coldwater Creek? The image conjures up some far-off place in the mountains, with cool streams and tall pines, a spot we would 
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AgenciesNational Semiconductor Launches Online ServicesSurprising though it may seem, it took until just last month for one of the world’s leading technology companies to jump on the electronic ordering and 
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AgenciesCRIME: Fatal Mail Order?Marvin Patrick Sullivan, a former mental patient, is accused of killing Millbrae, CA police officer David Chetcuti with a rifle that may have been built