Q&As

NEW YORK The new force will be with Nintendo. The video game manufacturer bested Sony for the most coveted movie title next year, Star War’s Episode I:

My son Bob has devoted several of his weekly columns in the magazine InfoWorld to proposing a holiday that would benefit not just the United States but

And now a little something for the wise guys on your shopping list.Comedy III Entertainment in Glendale, CA has redesigned the Three Stooges Web site,

Harte-Hanks Inc., San Antonio, has acquired PMSI of Bellmawr, N.J. Terms of the agreement were not disclosed. Curt Byerley will continue to run PMSI,

Looking for the ideal holiday gift for that special someone?How about Opie, the Holstein steer? He’s touted as a 1,500-pound “party animal” that animal

Direct-to-consumer (DTC) promotional spending by pharmaceutical companies, mostly in the form of direct response ads, grew by 16% to $631 million in the

Without the impressive stock price gains by computer hardware and peripherals vendors, business-to-business direct marketing companies would not have

NEW YORK Schweppes will activate its Live Broadway sponsorship with a national holiday instant-win sweepstakes. The promo will be on specially marked

When asked how the late Tom Foster would have taken his election to the DMA Hall of Fame, Foster & Gallagher’s Bob Pellegrino laughed, “He would have

Spurred on by increasing consumer complaints about hang-up calls, the Direct Marketing Association is expected to release guidelines early next year covering