Q&As

Burger King has completed a cause-marketing overlay to its holiday tie-in with The Rugrats Movie. A portion of sales from Rugrats watches in BK restaurants

Then Stephen A. Cone joined Fidelity Investments last February as president of customer marketing in its retail group, his mission was to bring a more

Florida has broadened its lawsuit against American Family Publishers to include allegations that the subscription and prize-promotion firm targeted elderly

Spurred on by increasing consumer complaints about hang-up calls, the Direct Marketing Association is expected to release guidelines early next year covering

Between now and the commencement of the next Congress, the U.S. Postal Service will have its work cut out for itself regarding postal legislative reform.While

Maybe it’s the postage hike, maybe it’s the stock market. Maybe it’s simple list fatigue. But DMers contacted by DIRECT magazine for our annual forecast

A survey of recent and potential attendees of National Center for Database Marketing conferences shows marked differences in ancillary services valued

My son Bob has devoted several of his weekly columns in the magazine InfoWorld to proposing a holiday that would benefit not just the United States but

And now a little something for the wise guys on your shopping list.Comedy III Entertainment in Glendale, CA has redesigned the Three Stooges Web site,