Q&As

Just when you thought direct marketing was getting drab, shock rocker Marilyn Manson livens things up by joining its ranks with his own online retail

She’s svelte, sultry and sloe-eyed. She’s Gene Marshall, a 15-1/2-inch fashion doll that falls somewhere between camp and vamp. And she has her own catalog,

One Claim Dropped in D&B Lawsuit Though he is allowing the case to proceed, a federal judge has thrown out a claim in a lawsuit accusing Dun & Bradstreet

Whether a marketer is initiating a contact strategy program for the first time or trying to find ways to improve an existing program, the thought process

New Parent Sweeps This is a file of 161,000 new and expectant mothers who completed a sweepstakes response card from Healthtex offering an opportunity

Makeup company Hard Candy will unveil its latest product on the fingers of Alicia Silverstone during her new movie next month.Silverstone was the first

The casting of actors and actresses is changing to better reflect America’s demographic diversity. Research from the Screen Actors Guild (SAG) indicates

Universal Studios Consumer Products Group signed a deal with one retailer – Kmart Stores – to launch two product lines. Some licensed apparel for both

Men typically shop for insurance online but it’s women who end up buying, according to a recent analysis of American consumers who have accessed the RightQuote

Planning to enter the British market? Don’t count on the abundance of mailing lists you’re used to in the United States.Prior to 1994, there were 3,419