Q&As

The Home Shopping Network, St. Petersburg, FL, is launching Match It, a memory challenge game similar to Old Maid designed to entertain diehard viewers

Santa’s elves aren’t the only ones who face extra stress during the holiday season. For example, consider catalog telereps.The Wall Street Journal did

In the name of science-and because I didn’t want to spend much time in the malls-I did a lot of my holiday shopping by catalog this recent holiday season.During

Hollywood Universal Studios has signed a massive marketing deal with the Dodge division of DaimlerChrysler that is being touted as one of the largest

We all know all about the traditional direct mail package.There’s an envelope. Inside there’s a pitch letter, a brochure, a response mechanism and a lift

If you have a Judeo-Germanic jawbreaker of a name like “Jonathan Boorstein,” you can expect to be misspelled as well as mispronounced.Nevertheless, it

THURSDAY, FEBRUARY 11 7:45 AM – 8:30 AM CONTINENTAL BREAKFAST IN EXHIBIT HALL8:30 AM – 9:30 AM KEYNOTE ADDRESS: The future of advertising Lester Wunderman,

The latest word from Don Peppers and Martha Rogers is that you don’t have to overhaul your company from the boardroom to the mailroom to get into one-to-one

Vain was merely Seattle’s most happening hair salon a year ago. Now, founder and president Victoria Thomas Gentry has a sprouting consumer and business-to-business

Customers evaluate your company’s sales and service based on how well you provide accurate information and quick solutions. Seamless customer support