Q&As

Edith Roman Associates Inc., Pearl River, NY, has been chosen to manage the 2.9-million-name Egghead.com newsletter file. All those listed opted in to

During a number of long car trips recently, I had the chance to listen to the radio quite a bit.At times it seemed like almost every commercial was for

The Internet, which generated some $300 billion in revenue last year, should remain free from government regulation, the Federal Communications Commission’s

Business-to-business catalogers are mailing more to their existing customers – and making more money as a result, according to a survey conducted by Acxiom/Direct

It must be cosmic revenge for making all those cracks about aging baby boomers.We were feeling pretty young and sprightly until we opened our mailbox

Plans for improved mail service between the United States and Canada were set in motion in Washington last month with the signing of new service agreements

Two years ago when New York ad agency Cyverasia took on the task of driving immigrants to the Fannie Mae Foundation’s Web site, the response rate was

Public television stations, rocked recently by reports that a Boston outlet was trading its mailing list to the Democratic National Committee, have been

In an era of traditional list companies boasting about full-service DM, Chilcutt Direct Marketing makes no apologies. Chilcutt does the basics: managing

A major auto supply cataloger is trying to recover money it spent on an allegedly faulty software system.J.C. Whitney, LaSalle, IL, filed suit in June