Q&As

Wake the cat, call the neighbors and watch your mailbox. To keep the DM world up to date on all the news pre and post the Direct Marketing Association’s

Though there’s no ranking of direct mailers by volume, the big ones appear to be very traditional DM companiesIt’s the perfect question for a bar bet

Remember “behaviorism”?That was the now-discredited interpretation of human behavior by psychologist John B. Watson, who published his theory early in

Say what you will about Danielle Steel’s writing, but the author knows how to treat her fans – at least online.While highbrows may sneer at Steel’s novels

The chatter about when the U.S. Postal Service will request its next set of rate increases has already begun.But of much greater concern is the hubbub

Montgomery Ward Holding Corp. emerged from Chapter 11 bankruptcy protection last month when it was acquired by GE Capital Inc. The $650 million purchase

If the Internet truly has no boundaries, does that also hold true for online direct marketing?”It’s everyone’s focal point,” says Michael Petsky, CEO

There’s an old joke in the real estate industry: The three most important elements of a property sale are location, location and location.Panelists from

David Ogilvy, the legendary marketing master, died July 21 at his home, Chateau Touffou, near Bonnes in France’s Loire Valley. He was 88.Although best

Grolier Inc., Danbury, CT, has acquired Weldon by Mail, an Australian direct marketer of children’s book programs. The purchase of the company, based