Q&As

Sniper Trap, mindmapping and force field analysis: These may sound like course descriptions for psychic secret agents, but actually they’re techniques

Plans for improved mail service between the United States and Canada were set in motion in Washington last month with the signing of new service agreements

Public television stations, rocked recently by reports that a Boston outlet was trading its mailing list to the Democratic National Committee, have been

“It takes guts for a company to say it’s got the hottest-selling product in the industry,” says Evans Manufacturing’s Tom Ngo, “but we’re shipping a million

A major auto supply cataloger is trying to recover money it spent on an allegedly faulty software system.J.C. Whitney, LaSalle, IL, filed suit in June

In the age of consolidation, it’s often hard to keep track of retailers without the proverbial scorecard. Here’s a rundown of the chains and regional

Cooperative mailer Advo Inc., Windsor, CT, plans to distribute its print advertising products in newspapers, instead of only by mail. The company is in

Add Brothers Flub to the list of kids’ shows on Nickelodeon making marketers gaga for promotional deals.An animated series from production company Sony

One of the ways you can improve modeling results is to look for segments within your customer database that have different relationships to variables

Fleet Finance Inc., Atlanta, and its successor company, Home Equity U.S.A., have jointly agreed to pay the Federal Trade Commission $1.3 million to settle