Q&As

Two years ago when New York ad agency Cyverasia took on the task of driving immigrants to the Fannie Mae Foundation’s Web site, the response rate was

In an era of traditional list companies boasting about full-service DM, Chilcutt Direct Marketing makes no apologies. Chilcutt does the basics: managing

InfoUSA has named Susan Henricks executive vice president. Henricks joins the Omaha, NE compiler from First Data Enterprises.

Folk/pop musicians Michael and Adam Scharff discovered the power of a good list this spring when they tapped their e-mail fan base to help win the “Donny

We don’t generally expect to find references to direct marketing in books about proper grammar. But Constance Hale manages to cite DM issues three times

Edith Roman Associates Inc., Pearl River, NY, has been chosen to manage the 2.9-million-name Egghead.com newsletter file. All those listed opted in to

During a number of long car trips recently, I had the chance to listen to the radio quite a bit.At times it seemed like almost every commercial was for

For federal employees, Washington DC’s summer heat wave was business as usual. For Compaq Computers, it was a marketing breakthrough.Compaq launched a

The Internet, which generated some $300 billion in revenue last year, should remain free from government regulation, the Federal Communications Commission’s

Business-to-business catalogers are mailing more to their existing customers – and making more money as a result, according to a survey conducted by Acxiom/Direct