Q&As

There was a time when the word on Wall Street was that a business had to generate profits to command the market’s respect. Nowadays the perception that

Mailing list brokerage Paradysz Matera Co., New York, has hired Randy Robertson to open an office in Walnut Creek, CA. Until Aug. 16, Robertson had headed

There is some depressing new proof that direct response space advertising has lost ground.Direct response was the only category showing a year-to-year

Coldwater Creek plans to open a retail store in Seattle, in the former Nordstrom building. The retailer offers its women’s apparel and jewelry, furnishings

Didn’t you used to hate it when you’d come home and find long-winded messages on your answering machine pitching aluminum siding – especially when you

Edith Roman Associates Inc., Pearl River, NY, has been chosen to manage the 2.9-million-name Egghead.com newsletter file. All those listed opted in to

During a number of long car trips recently, I had the chance to listen to the radio quite a bit.At times it seemed like almost every commercial was for

The Internet, which generated some $300 billion in revenue last year, should remain free from government regulation, the Federal Communications Commission’s

Business-to-business catalogers are mailing more to their existing customers – and making more money as a result, according to a survey conducted by Acxiom/Direct