Q&As

Just when you thought you’d seen the last Web site peddling office supplies to the home office market, along comes another.Computer Marketplace Inc.,

Transportation planners across the nation and product hybrids such as the “cross bike” – which combines drop-handle, mountain and racing bikes – are promoting

David Ogilvy, the legendary marketing master, died July 21 at his home, Chateau Touffou, near Bonnes in France’s Loire Valley. He was 88.Although best

Grolier Inc., Danbury, CT, has acquired Weldon by Mail, an Australian direct marketer of children’s book programs. The purchase of the company, based

Catalogers enjoyed a strong spring season, and expected to do just as well in the summer, according to the latest trend survey from the Direct Marketing

After more than 30 years in the business of auctioning off industrial equipment in the United States, William Marshall thought he’d try to take his show

Robert M. Huse, retired president of the Mail Advertising Service Association, died July 25 after a lengthy illness. He was MASA’s president for 23 years

The Edutainment Catalog and The Learning Co., Mattel Inc.’s units for direct sales of educational software, will join forces to create an internal joint