Q&As

B-to-B E-Mail Marketing may mean returns of gold, but marketers are still uncovering the tools to prospectBUSINESSES SELLING to business people now know

Ziff-Davis Inc. will sell its ZD Market Intelligence unit to Harte-Hanks Inc. for $106 million in cash and “deferred revenue obligations.” ZD is expected

Telemarketers usually use databases to enhance the quality of their calls by projecting likelihood of response among a given file, or customizing offers.

The U.S. Postal Service’s Board of Governors has replaced the postage-plus handling fee for its bulk parcel return service. It now will charge a flat

American Educational Products Inc., Boulder, CO, has acquired To-Sew Inc., a direct marketer of sewing instruction kits, for roughly $1.3 million in cash.

The Internet has gone to seed.And so have a whole host of farming suppliers, in what developers and marketers of the new DirectAg.com Web site claim to

When Phyllis Segawa found out she had hepatitis C, her biggest fear was taking the prescribed medication. She was so frightened about the devastating

Travel agents are more than recouping losses from dwindling airline commissions and new online competition by focusing more on vacation and cruise packages

Richard Thalheimer, the ever-restless founder of The Sharper Image, decided a few years ago to expand the company’s universe and makegreater use of all

Attend enough industry seminars and one becomes inured to the sound of direct marketers chanting “Right offer, right price, right time” in unison. But