Q&As

B-to-B E-Mail Marketing may mean returns of gold, but marketers are still uncovering the tools to prospectBUSINESSES SELLING to business people now know

When Phyllis Segawa found out she had hepatitis C, her biggest fear was taking the prescribed medication. She was so frightened about the devastating

American Educational Products Inc., Boulder, CO, has acquired To-Sew Inc., a direct marketer of sewing instruction kits, for roughly $1.3 million in cash.

Within the compressed sales scenario of the telephone contact, words and phrasing often tend to carry more weight and have more of an impact than in print.

The Internet has gone to seed.And so have a whole host of farming suppliers, in what developers and marketers of the new DirectAg.com Web site claim to

Of the 2.3 million catalogs car stereo marketer Crutchfield sends out in each of its three annual mailings, only around 14% are sent to prospects. But

Florida Attorney General Bob Butterworth has urged Floridians to opt out of the proposed settlement of a class action lawsuit by consumers against Publishers

Travel agents are more than recouping losses from dwindling airline commissions and new online competition by focusing more on vacation and cruise packages

Richard Thalheimer, the ever-restless founder of The Sharper Image, decided a few years ago to expand the company’s universe and makegreater use of all

About 71% of call centers are using technologies more advanced than basic telephone switches and automated call distributors to manage and track productivity,