Q&As

Dun & Bradstreet’s largest shareholder, Harris Associates L.P., Chicago, has challenged D&B to take steps to maximize shareholder value, possibly by putting

In this country, companies are quick to shift the blame and possible legal liability elsewhere. Customer management too often is conducted with an eye

I’m often asked if modeling works as well for business-to business marketers as it does for their consumer counterparts.The genesis of this question is

It is a marketer’s dream; it is a marketer’s nightmare. It’s a way to pitch a discount offer just as your customer is about to buy a product at your competitor’s

It’s not news that e-commerce is big news for list professionals. Based on avid attention to the subject at the List Vision conference, held at the Hilton

Until Lee Iacocca came along, corporate chief executives were content with their overpaid salaries, their overstuffed perks, their overgreedy stock options,

Internet advertising will continue to grow, eventually outpacing direct mail and other media, according to a report by Forrester Research Inc., Cambridge,

Anonymity or community? Virtual or tactile? Those are the questions raised in two recent articles on e-commerce.In the Aug. 17 issue of The Advocate,