Q&As

Richard Thalheimer, the ever-restless founder of The Sharper Image, decided a few years ago to expand the company’s universe and makegreater use of all

Attend enough industry seminars and one becomes inured to the sound of direct marketers chanting “Right offer, right price, right time” in unison. But

About 71% of call centers are using technologies more advanced than basic telephone switches and automated call distributors to manage and track productivity,

This year’s Market Leaders roster has a slightly familiar ring to it – the list includes veteran DMers like Fingerhut and The Sharper Image. Why do they

A potentially nasty dispute has broken out between the British and American DM industries over the exact terms of the European Union’s new data protection

There are many ways to resolve erratic customer service. One is to address it as a scheduling problem. Switching from a manual to an automated system

Marketing Services Group Inc. (MSGI), New York, bought The Grizzard Communications Group, Atlanta, in a half-cash, half-equity $100 million deal. Founded

Stated plainly, the universe of catalog buyers is in decline. We must try to understand why almost 45% of Americans continue to choose not to purchase

The information industry, which has struggled against an increasing flow of negative publicity and restrictive legislation, may finally gain a unified