Q&As
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MEDIA WATCH: Ready, Net, Go
You wouldn’t know the Dalai Lama was in town the weekend of Aug. 14, even though The New York Times all but dubbed him the celebrity flavor of the month.
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Your Ad Here!
Walking home from dinner one hot night this summer, the beau and I noticed an interesting sight in the Boston skies. A cluster of dirigibles hovered in
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Service with a :-)
The real money in e-commerce may not be in sales but customer service savingsAs American industry has grown, companies increasingly have become separated
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E-LITERATURE: The Browser Did It
It may not make the sensation “The Murder of Roger Ackroyd” did when it was first released in 1926, but MysteryNet president Steve Schaffer expects a
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Clicks and mortar
Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers – including
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THE CATALOG BUSINESS: Harrods Online
Otto Versand, the German catalog firm, has formed a joint venture with Harrods, the British department store, to sell Harrods products online. U.S. cataloger
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Charging Forth: CompuCrecdit invests millions in outbound prospecting
Atlanta-based CompuCredit Corp. is tapping the $54 million raised in a recent IPO to expand its database-driven outbound telemarketing efforts.CompuCredit
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Harte-Hanks Acquires ZDMI
Ziff-Davis Inc. will sell its ZD Market Intelligence unit to Harte-Hanks Inc. for $106 million in cash and “deferred revenue obligations.” ZD is expected
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Chicken or Egg?
Telemarketers usually use databases to enhance the quality of their calls by projecting likelihood of response among a given file, or customizing offers.
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USPS Overhauls Return Service Fees
The U.S. Postal Service’s Board of Governors has replaced the postage-plus handling fee for its bulk parcel return service. It now will charge a flat