Q&As

Walking home from dinner one hot night this summer, the beau and I noticed an interesting sight in the Boston skies. A cluster of dirigibles hovered in

The real money in e-commerce may not be in sales but customer service savingsAs American industry has grown, companies increasingly have become separated

If your idea of excitement is a hotel suite with 24-hour room service, you’re not AdventureBase’s target market.But if you’re planning a solo, unguided

Otto Versand, the German catalog firm, has formed a joint venture with Harrods, the British department store, to sell Harrods products online. U.S. cataloger

Atlanta-based CompuCredit Corp. is tapping the $54 million raised in a recent IPO to expand its database-driven outbound telemarketing efforts.CompuCredit

Scoring in-store requires more planning and cooperation than ever before. Unless you’ve got Produce Man on your side.A well-executed in-store promotion

B-to-B E-Mail Marketing may mean returns of gold, but marketers are still uncovering the tools to prospectBUSINESSES SELLING to business people now know

Ziff-Davis Inc. will sell its ZD Market Intelligence unit to Harte-Hanks Inc. for $106 million in cash and “deferred revenue obligations.” ZD is expected

Telemarketers usually use databases to enhance the quality of their calls by projecting likelihood of response among a given file, or customizing offers.

The U.S. Postal Service’s Board of Governors has replaced the postage-plus handling fee for its bulk parcel return service. It now will charge a flat