Q&As

With its year-old custom Web page program, the American Diabetes Association has demonstrated that consumers respond well to tailored offerings. Visitors

Estimated Release Date: November 2000Starring: Voices of Chris Rock, David Hyde Pierce, Brandy, William ShatnerTop Line: An animated comedy-adventure

R.R. Donnelley, the nation’s largest commercial printer, has agreed to pay $22 million to the U.S. Postal Service to settle civil mail fraud charges that

If you need to find new customers to meet your business’ goals, you probably have a mental picture of the sales plan or forecast you need to guide your

U.S. Postal Service will ask for 3% to 4% increase, insiders sayPreliminary plans that could raise postage rates between 3% and 4% on average next September

True North Communications, Chicago, has merged several subsidiaries, including FCB Worldwide, to catapult itself into fifth place globally in agency billings.

Attend enough industry seminars and one becomes inured to the sound of direct marketers chanting “Right offer, right price, right time” in unison. But

Turmoil and uncertainty continue at Direct Media Inc. as it hammers out details of an imminent restructuring with parent company Acxiom Corp.Ongoing negotiations

Customer relationship management, promising the optimization of client dealings across all touch points, has taken hold in organizations large and small.