Q&As
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Agencies
Love at First Sight: A century and more of comments about direct mail
People have been complaining about junk mail for a long time. A sample of public opinion over the past 120 years:Any person who ever wrote a letter to
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Agencies
The Whole Story: Organic foods market goes online to expand customer base
Whole Foods Market – a purveyor of organic foods, healing remedies and the down-to-earth lifestyle such things engender – is taking a decidedly synthetic
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Agencies
The Sherpa Image: Mountain Miser proves generous to its best customers
Outdoor equipment retailer Mountain Miser was forced by circumstance to become a one-to-one marketer. The Englewood, CO-based store’s database had grown
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Agencies
Sunrise at SunTrust
By combining state-of-the-art technology with a deft human touch, Southeastern financial services giant SunTrust Banks is growing its business one customer
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Agencies
Sweeping Reform
Legislators are moving ahead with sweepstakes restrictions. Speak now, or forever hold your sweeps.How broadly – and how tightly – should legislators
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Agencies
Environmentalists
The environmental movement has made substantial gains since the first Earth Day on April 22, 1970, broadening its focus to include such issues as labor,
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Agencies
E-mail Ads Get the Goods
Though still in its early stages, with only about 200 lists on the market, business-to-business e-mail is quickly developing its own rules for success,
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Agencies
ROAD TRIP: News in the North
Here’s a scary scenario: You’re in Toronto at the DMA fall conference and you need something to read. You’ve already finished your by-now-dog-eared copy
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Agencies
California Opts In
Modeled on European law, pending bill would require written permission for transfer of personal dataCalifornia could become the first state to adopt European-style
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Agencies
OSMOSIS JONES (Warner Bros.)
Estimated Release Date: November 2000Starring: Voices of Chris Rock, David Hyde Pierce, Brandy, William ShatnerTop Line: An animated comedy-adventure