Q&As

As part of an effort to become a more customer focused one-to-one company, General Motors is uniting its vast online holdings under a centrally integrated

The clamor for Internet service supplier stocks is masking a remarkable turnaround for publicly traded telemarketing companies.Less than 18 months removed

Most of the hoopla about the Web is focused on consumer sites. But a new study from Catalog Age magazine’s i.merchant supplement shows that the real Web

E-commerce has infiltrated the rarefied world of the fine art galleries one finds in New York’s SOHO or San Francisco’s SOMA districts. A new business-to-business

Americans drank 531 million gallons of wine in 1998, and, according to wine industry sources, about 80% of that was consumed at home. That’s a lot of

If you’re a marketer who uses regression models, you need to understand the topic of nonlinearity: What it is, why it is important, how it could improve

Surprised at how rapidly e-mail marketing has grown? Think of it this way, offers Deb Goldstein, president of IDG Communications List Services, Framingham,

On the off chance anyone worried that IBM was lacking in business intelligence, the company has decided to spend $30 million to make sure we all know

Jim Kobs, Eddie Smith and Eddie Bauer are this year’s inductees to the Direct Marketing Association’s Hall of Fame.Jim Kobs is chairman and CEO of Kobs

One-to-one marketing is often touted as a great strategy for high-ticket items. But what about low-cost, commodity-type products like those found in a