Q&As

American List Counsel Inc., Princeton, NJ, has sold a 33% stake in its interactive marketing services business, formerly known as ALC Interactive and

The success of the Enforma System’s first infomercial earlier this year encouraged the start-up to air a second DRTV effort last month. However, if the

Alongtime DIRECT reader and self-identified neo-pagan was amused to find the following new movers list solicitation in her e-mail box:”Do you attend a

For once, the Direct Marketing Association and the Clinton administration see eye to eye.In October, President Clinton proposed strict regulations protecting

Can heaven be that distant? A huge potential market in about 200 countries. Relatively little cost to reach them on a per-1,000-name basis. Instant communication

With our tendencies toward unabashed liberalism, we were pleased recently to receive a solicitation from the American Civil Liberties Union in the mail.Our

The U.S. Postal Service faces an uncertain – and possibly grim – future due to the rapid growth of electronic communications and commerce, according to

Everybody talks about brand identity. But while it’s a great concept, too often that’s what it stays – a concept without follow-through. Could it be that

Now that folks are finally getting used to shopping online, some direct marketers are adding another dimension. Three dimensions, to be exact.It’s called