Q&As

Research findings compiled recently by the Manhattan, KS-based American Institute of Baking point out rising sales and other related trends in several

AutoNation’s AutoRewards creates a bond between dealers and driversForget the traditional car salesman in the loud checked jacket: The next person who

American Family Enterprises, parent company of sweepstakes mailer American Family Publishers, filed for Chapter 11 bankruptcy protection late last month.

Say goodbye to the corner drugstore.The savvy consumer is increasingly likely to go online to buy both prescription and non-prescription medications.In

The Vermont Country Store will relaunch its e-commerce site next year, and hopes for 10% of its overall sales to come from the Web by 2002, says president

Two months ago, Delta Air Lines took its $100 million advertising account away from the agency that had sold it a campaign built around the slogan “On

Just in time for the holidays, two well-known cataloger/retailers have launched Web sites, adding that extra revenue stream that has become something

It probably wasn’t the reaction “60 Minutes” is used to: The show’s camera crew, accompanied by Direct Marketing Association spokesman Stephen Altobelli,

Don’t bet on it, but there’s an outside chance Direct Media Inc., the list giant made up of both consumer and B-to-B units, may survive intact.Managers

For once, the Direct Marketing Association and the Clinton administration see eye to eye.In October, President Clinton proposed strict regulations protecting