Q&As

Despite the tomato motif used to promote this year’s competition, kudos and not produce were the focus at the Direct Marketing Association’s 70th International

Custom publications stick out in the reader’s mind – even more than catalogs or direct mail.That’s the word from a new survey of British consumers by

The company puts out a sensational line of color printers – but you’d never guess from its latest advertisingThere’s still a school of wise-guy advertising

Consultants who work for systems integration firm DataLan Corp. spend virtually all their time on the road, and that used to create problems.If a customer

As Groucho Marx once sang, “It’s better to live in Toronto than to live in a place you don’t want to.”We bring this up not only because we’re old Groucho

“The Experience Economy”, B. Joseph Pine II & James H. Gilmore, Harvard Business School Press, 254 pagesAt first glance, a book on improving the retail

Musicland Group, Inc. the corporate parent for four retail chains, has learned that marketing works best when promotions are highly personalized and targeted

Like the Talking Heads, as the DM industry counts down to the year 2000, you may indeed be wondering how we got here. But while “What have we done?” is

double-digit click-through and response rates are leading Boise Cascade Office Products Corp. to increase its investment in e-mail marketing.Itasca, IL-based