Q&As

The U.S. House of Representatives reversed itself last month and passed the Electronic Signatures in Global and National Commerce Act by a vote of 356

Ever since I entered the advertising business (several months after writing that speech for Abe Lincoln), I’ve fought to keep abreast of terminology.In

Last-minute hearings on proposals that could seriously affect e-commerce in Europe have been described as a piece of street theater. And unless backstage

A Southern California company is using direct marketing to bring the emerging practices of online buying, selling and even auctioning to the healthcare

Shawn Donnelley, chairman of the Direct Marketing Association’s political action committee Direct Voice, is mulling a run for the U.S. House of Representatives

With targeting options limited, Pittsburgh insurer mines its databaseAn insurer that’s required to solicit all prospects within its area of coverage would

Ask anyone who’s read a comic book and he or she probably can tell you how, as an infant, Superman was sent to Earth by scientist parents who predicted

ELECTRONIC PRODUCTS This file names 123,030 subscribers to Hearst Business Communications’ Electronic Products magazine. Readers are design engineers

Cox Target Media Inc., Largo, FL, made changes recently in its sales organization, sampling program and co-op mailings.Under the sales restructuring,

Okay, you’ve got the Web site up. If you’re ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying