Q&As

In an attempt to head off competition and build market share and brand awareness, Okidata is returning to a marketing technique it used only sporadically

You may have been involved recently in pulling together your company’s holiday card list-and in doing so realized the difficulties of maintaining business-to-business

The U.S. Postal Service asked the Postal Rate Commission last month to endorse a three-year extension of its test phase for Mailing Online, an experimental

Deutsche Post, the German post office, has teamed with Pitney Bowes and Direct-Marketing Logistic on a pilot program to invoice direct mail postage online.

financial service providers such as banks and insurance companies court small businesses with the focus and attention of a first love. But even giants

Cox Target Media, St. Petersburg, FL, formed a new consumer sampling division to develop targeted solo and co-op mailings and handle Internet and direct-mail

Ever since I entered the advertising business (several months after writing that speech for Abe Lincoln), I’ve fought to keep abreast of terminology.In

Last-minute hearings on proposals that could seriously affect e-commerce in Europe have been described as a piece of street theater. And unless backstage

Perhaps the most telling image for consumer products marketers of the ’90s was captured the decade before, when a grass-skirted Sam Walton danced the

It was a surprise the other week when a dear friend received a mailing piece from AT&T asking her to “Please confirm delivery to your Ericsson LX788 wireless