Q&As

Deutsche Post, the German post office, has teamed with Pitney Bowes and Direct-Marketing Logistic on a pilot program to invoice direct mail postage online.

Cox Target Media, St. Petersburg, FL, formed a new consumer sampling division to develop targeted solo and co-op mailings and handle Internet and direct-mail

There’s nothing like a little corporate synergy to make a promotion really sing.Ford Motor Co. used a tie-in with Columbia TriStar’s Dawson’s Creek TV

Don’t get any gum on the keyboard.Wm. Wrigley Jr. Co. is running its first-ever online sweepstakes as part of an estimated $17 million Gotta Have Sweet

Volney Taylor, chairman/CEO of Dun & Bradstreet Corp., the Murray Hill, NJ information supplier, plans to step down. Taylor, 59, will retire Dec. 31.

Members of the International Federation of Direct Marketing Associations are scheduled to begin WEFA Group research projects in Brazil, Canada, Australia,

Recognizing that an industrywide price slump was not going away, online marketer E-Chemicals Inc. decided that it had to streamline its system for marketing

No doubt you’ve been hearing a lot about e-commerce from the U.S. Postal Service.Does it mean the USPS is preparing to enter the Internet service provider

The Direct Marketing Association is forming the Information Service Executive Council, a forum for high-level data compilers and marketers. The council’s