Q&As

you’ve heard the complaint before. Perhaps you’ve voiced it yourself. Compiled business-to-business databases aren’t that great.Right?Wrong.Savvy business-to-business

At first glance, the numbers might lead one into complacency. But look a little further and some disturbing elements emerge. Revenue projections – while

They sneer. They jeer. They say things like: “Why don’t you get a real job?” Hanging up can be the kindest thing New Yorkers do to telemarketers and pollsters.One

American Family Enterprises was already not a winner when it filed for Chapter 11 bankruptcy protection on Oct. 29. The Jersey City, NJ, direct-mail sweepstakes

There’s nothing like a little corporate synergy to make a promotion really sing.Ford Motor Co. used a tie-in with Columbia TriStar’s Dawson’s Creek TV

Don’t get any gum on the keyboard.Wm. Wrigley Jr. Co. is running its first-ever online sweepstakes as part of an estimated $17 million Gotta Have Sweet

The Vermont Country Store will relaunch its e-commerce site next year, and hopes for 10% of its overall sales to come from the Web by 2002, says president

Two months ago, Delta Air Lines took its $100 million advertising account away from the agency that had sold it a campaign built around the slogan “On

Alongtime DIRECT reader and self-identified neo-pagan was amused to find the following new movers list solicitation in her e-mail box:”Do you attend a